July 28, 2023
How can AppDirect help you close more deals, focus on customer retention, and also find the best possible connectivity solutions for customers?
In the June State of the Union webinar, we welcomed several key executives from AppDirect to share their vision and to talk about current updates happening within their various business groups. This includes Phil Keenan (VP, Telecommunication Services), Joe Fizor (Director of Solutions Engineering), and Jason DiFulvio (Director of Channel Sales).
Together, these leaders explore how the AppDirect Marketplace, sales engineering, and support systems continue to evolve to meet advisors' needs, adapt to changing buyer preferences, and ultimately help advisors accelerate growth.
Van Murray, Managing Partner at Aeolus, also discussed how the complete AppDirect ecosystem — including the platform, catalog, advisor tools, and team of experts — continue to help advisors remain competitive, close more deals, and improve customer relations.
The AppDirect team has been hard at work building a world-class telecom services support experience that makes advisors more competitive and adapts to the specific needs of each advisor.
While SaaS remains a top focus of advisors and the channel community, it's important to not overlook connectivity. Connectivity — everything from public Internet (fiber, cable, wireless) to the robust private circuits (MPLS, VPLS, P2P) services, and SD-WAN — remains a crucial element of every company's tech infrastructure.
To best support you in driving additional revenue from connectivity sales, AppDirect has made significant enhancements to the connectivity organization, growing the support team to 200-plus people with additional internal experts to deliver premier, top-tier support.
Van Murray was one of the early leaders of AppDirect who was responsible for expanding the AppDirect presence in the channel and for advisor growth. He helped to build the foundation of their SaaS offerings. Now that he's started his own agency, Aeolus, he shared his unique perspective on AppDirect resources.
Top differentiators Van highlights:
In an increasingly competitive market, forming a close working relationship with your customers is key to customer retention and satisfaction. With better support and enhancements to the AppDirect platform and Marketplace, advisors can focus on building customer relationships and selling without spending time or worrying about the rest of the sales process.